Bottom line: The biggest Seongsu popup shows right now are the Crayon Shin-chan interactive exhibition (to 24 January 2027), the Dragon Ball Heroes Rise exhibition and SK Telecom’s Emotion Lab (both to 15 November 2026), plus the free Seoul International Garden Show, which closes on 27 October 2026. Go on a weekday at opening, check each organiser’s post for the day, and note which ones need tickets. Updated monthly; last updated 19 October 2026.
Last updated: 19 October 2026 · Next update: mid-November 2026
Quick Korea Travel Guide
Getting in: Landing at Incheon? See Incheon Airport to Seongsu.
Stay in touch: Get a Korea eSIM from Airalo (from US$4.00, as of Oct 2026) so Naver Map and reservation pages load between stores.
Download first: Naver Map, then search 성수 팝업.
Where to book: Dragon Ball Heroes Rise tickets on KKday and the Seongsu perfume workshop on Klook.
Bags: Radical Storage in Seongsu, or see Seongsu luggage storage.
For more planning: Korea Travel Toolkit.
Disclosure: Some links are affiliate links. If you book through them I may earn a commission at no extra cost to you.
Seongsu-dong is where Seoul’s brands test ideas, so a Seongsu popup can be a beauty counter, an idol character shop, a food stand or a ticketed anime exhibition. This page lists what is open, what is coming and what just ended, with dates, addresses, entry rules and a source for every row. For the wider area, read our Seongsu shopping guide.
Quick answer
- Open now: seven listings below, from ticketed exhibitions to free gardens, each with dates that include the year.
- Coming soon: Naver’s membership festival (30 October to 1 November 2026) and SK Telecom’s museum collaboration (November 2026).
- Entry: anime exhibitions and Emotion Lab’s basement need paid tickets; beauty popups are mostly walk-in; idol popups use reservation slots.
- Find more: search 성수 팝업 in Naver Map and check the brand’s Instagram.
- Best time: weekday at opening; gifts at many popups are first come, first served.
- Base: Seongsu Station (Line 2), Exits 3 and 4 for the Yeonmujang-gil streets.
Exhibition pick · Seongsu · via KKday
Dragon Ball Heroes Rise Seoul
⭐ 5.0/5 on KKday · free cancellation · instant confirmation · runs 22 Aug to 15 Nov 2026, 11:00 to 21:00 (last entry 20:00) · redeem at Stage X Seongsu 403 (as of Oct 2026)
What this guide covers
How This Seongsu Popup Page Is Updated
This page is refreshed monthly, around the middle of the month. Each row links to the organiser’s page, the brand’s own post or a press report. Rows move from Coming soon to Open now on their start date and to Recently ended after their last day, then drop off a month later. Last checked: 19 October 2026. If a date matters for your trip, open the linked source, because organisers change hours and extend runs.
1. Seongsu Popup Stores Open Now (as of 19 October 2026)
| Popup and brand | Dates | Where | Entry | Source |
|---|---|---|---|---|
| Crayon Shin-chan Space-Time Adventure (interactive exhibition) Dot Mill and INCUBASE Studio, licensed by Futabasha and ADK | 17 Oct 2026 to 24 Jan 2027, daily 11:00 to 20:00, last entry 19:00 | Stage Bimil Seongsu, 9-29 Yeonmujang 5-gil; about 5 min from Seongsu Station Exit 4 | Paid ticket, sold on bemill or on site | MT (17 Sep 2026), NOL World, official Instagram |
| Dragon Ball Heroes Rise Asia Tour: Seoul (exhibition) Dot Mill and INCUBASE Studio, approved by Toei Animation | 22 Aug to 15 Nov 2026, daily 11:00 to 21:00, last entry 20:00 | Stage X Seongsu 403, 403 Ttukseom-ro; walk from Seongsu Station Exit 3 | Paid ticket, KKday or on site | MT (3 Aug 2026), KKday listing |
| Emotion Lab (experience exhibition) SK Telecom with Random Diversity | 19 Sep to 15 Nov 2026 | T Factory Seongsu, 7-1 Yeonmujang 1-gil | 1F Scent of Emotion free; B1 Color of Emotion paid, ₩20,000 per person | SK Telecom newsroom (29 Sep 2026) |
| NCT WISH “WISH LAND” (artist popup) SM Entertainment with Olive Young | 14 to 24 Oct 2026, daily 10:00 to 21:00 | Trendpot by Olive Young N Seongsu 1F, 13 Yeonmujang 7-gil | Online reservation plus on-site registration; first slot for fan-club members | Star News (8 Oct 2026), Popga |
| Flower Knows 10th anniversary popup (beauty) Flower Knows | 16 to 25 Oct 2026; Mon to Thu 11:00 to 20:00, Fri to Sun 10:30 to 20:30 | Square Portal 1F, 16 Yeonmujang 7-gil | Walk-in | JoongAng Ilbo (13 Oct 2026), brand Instagram |
| rom&nd 10th Birthday Party (beauty) rom&nd | 12 Oct to 10 Nov 2026, daily 10:00 to 22:00 (pre-open 10 to 11 Oct) | rom&nd Pink Office Seongsu, 88 Yeonmujang-gil | Walk-in | brand TikTok, brand Instagram |
| 2026 Seoul International Garden Show (garden festival) Seoul Metropolitan Government | 1 May to 27 Oct 2026; gardens open at any time, programmes 12:00 to 20:00 | Seoul Forest; about 8 min from Seoul Forest Station Exit 4 | Free | Seoul Metropolitan Government (6 May 2026), Seoul Culture Portal |
2. Seongsu Popup Stores Coming Soon
| Popup and brand | Dates | Where | Entry | Source |
|---|---|---|---|---|
| Naver Plus Membership festival (넾페스타) Naver | 30 Oct to 1 Nov 2026 | Anderssen Seongsu, 36 Seongsu-ilro 6-gil | Ticketed for Naver Plus Membership holders; pre-sale opened 6 Oct and general sale 7 Oct 2026, so check availability | Naver press release (4 Sep 2026) |
| K-Treasure Road (K-보물길), first programme SK Telecom with the National Museum of Korea and partners | November 2026, exact dates not yet announced | T Factory Seongsu | To be announced by SK Telecom | SK Telecom newsroom (12 Oct 2026) |
The K-Treasure Road programme is expected to feature MU:DS museum goods; our National Museum of Korea gift shop guide explains the range. Check back in mid-November for the next batch.
3. Recently Ended Seongsu Popup Stores
| Popup and brand | Dates | Where | Entry | Source |
|---|---|---|---|---|
| 2026 Creative×Seongsu (festival) Seongdong-gu | 5 to 11 Oct 2026 | Across Seongsu, including S-Factory and PUBG Seongsu | Summit and themed exhibitions were free | Mediainnews (22 Sep 2026) |
| TWS “TWIMI : 42 Forest” (artist character popup) | 28 Sep to 4 Oct 2026 | Seoul Forest 2-gil 42 | Reservation | Korea Textile News (30 Sep 2026) |
| Highloop first Seongsu popup (fashion) Highground Design | 7 to 14 Oct 2026, 11:00 to 20:00 | 48-2 Seongsu-ilro 4-gil, 1F | Walk-in | Newswire press release (12 Oct 2026) |
| Value Discovery Hub in Seongsu (civic popup) Ministry of the Interior and Safety and partners | 1 to 5 Oct 2026, 10:00 to 18:00 | Under Stand Avenue A7-2 | Walk-in | Mediainnews |
4. How to Find Seongsu Popup Stores Yourself
- Naver Map: search 성수 팝업 or 성수동 팝업스토어 and open the pins; see our Naver Map in English guide.
- Monthly lists: the local platform Seongsudong Gorilla publishes a monthly popup list with dates, locations and booking methods and says it updates daily; Popga and Popply run calendars.
- Instagram: search #성수팝업 and #성수팝업스토어, then confirm on the brand’s own account, which usually posts the final hours.
- Walk the streets: most popups sit on Yeonmujang-gil, Yeonmujang 7-gil and the lanes around Seongsu Station and Seoul Forest.
Korean words on popup posts
| Korean | Meaning |
|---|---|
| 팝업스토어 | popup store |
| 사전예약 | advance reservation |
| 현장방문 | walk-in |
| 선착순 | first come, first served |
| 웨이팅 | waiting line |
5. Queue and Reservation Tips
- Reserve where asked: idol and some beauty popups use Naver Reservation or the brand’s own form. If the form needs a Korean number you do not have, choose the walk-in route or a ticket platform such as KKday.
- Food popups: some queue through the Catch Table app, so check the popup’s Instagram for the booking route.
- Go early: the NCT WISH popup lists every gift as first come, first served, and Popga’s editor advises arriving soon after opening.
- Pay easily: keep a working card; see our Apple Pay Korea guide.
Best days and times
Weekday mornings are calmer than weekend afternoons, and the first hour after opening suits giveaways. Ticketed exhibitions set last-entry times: 19:00 for Shin-chan and 20:00 for Dragon Ball, so arrive at least an hour before closing.
6. Cafés, Shopping and Bags Near the Popups
A walking tour listing on GetYourGuide describes the classic loop: Seongsu Station Exit 3, Café Street, Ttukdo Youth Market, Under Stand Avenue, Seoul Forest and Handmade Shoes Street. The Seongsu-dong café tour follows it over 3 hours with an English guide. Dessert stops are in our Korean ice cream shop guide, snacks in best Korean snacks, and more food in our Seoul food tours guide.
Walking tour pick · Seongsu-dong · via GetYourGuide
Seongsu-dong Korean Culture, K-Pop and Café Tour in Seoul
⭐ 5.0/5 from 1 GetYourGuide review · 3 hours with a live English guide · meets at Seongsu Station Exit 3 · minimum 4 people (full refund if not met) · free cancellation up to 24 hours before · from ₩74,742 per person (as of Oct 2026)
Between stores, the Seongsu perfume workshop on Klook is a one-hour indoor stop. Heavy bags? Radical Storage lists a 24-hour hotel drop-off in Gunja-dong, and our Seongsu luggage storage guide compares lockers.
Workshop pick · Seongsu · via Klook
Seongsu Lumiere Perfume: Create your own perfume
⭐ 5.0/5 from 871 Klook reviews · English-guided class · 30 to 36 scents to blend · from US$28.85 per person (as of Oct 2026)
Luggage storage pick · Seongsu · via Radical Storage
Radical Storage: bag storage near Seongsu
From ₩5,100 per bag per day · 24-hour hotel drop-off in Gunja-dong · free cancellation (as of Oct 2026)
7. Where to Stay Near Seongsu
Hotel Poco Seongsu is 141 m from Seongsu Station, and Parus Cella Seongsu is 537 m away. Compare areas in where to stay in Seoul.
Hotel pick · Seongsu · via Agoda
Hotel Poco Seongsu
⭐ 8.2/10 from 4,043 Agoda reviews · 141 m from Seongsu Station (Line 2) (as of Oct 2026)
Hotel pick · Seongsu · via Agoda
Parus Cella Seongsu
⭐ 8.1/10 from 332 Agoda reviews · 537 m from Seongsu Station (Line 2) (as of Oct 2026)
Mistakes to Avoid
- Trusting a month-old list; open the linked source for hours and extensions.
- Assuming every popup is free: the anime exhibitions and Emotion Lab’s basement charge admission.
- Arriving near closing: last entry is an hour before for the ticketed shows.
- Missing the end dates: the Garden Show closes on 27 October 2026.
- Navigating by memory: popups sit on side streets, so pin them in Naver Map first.
- Carrying luggage between stores when storage is nearby.
Frequently Asked Questions
What is a Seongsu popup?
A Seongsu popup is a temporary store, exhibition or event in Seongsu-dong, Seoul, run by a brand, entertainer or organiser for days or months. Listings above range from five-day civic events to a three-month anime exhibition.
Where are the Seongsu popup stores?
Most are on Yeonmujang-gil and the lanes around Seongsu Station (Line 2), with larger exhibitions on Ttukseom-ro and events in Seoul Forest. Each row above gives the street address.
Are Seongsu popup stores free?
Many beauty and fashion popups are free walk-ins, and the Seoul International Garden Show is free. Anime exhibitions and Emotion Lab’s basement experience charge admission.
How do I find Seongsu popup stores now?
Search 성수 팝업 in Naver Map, check the monthly Seongsudong Gorilla list, and confirm on the brand’s Instagram. This page is updated monthly.
Do I need a reservation for a Seongsu popup?
Walk-in is common, but idol popups such as NCT WISH use reservation slots and the Naver festival uses tickets. Check each source before you go.
When is the best time to visit a Seongsu popup?
Weekday mornings at opening. Many popups give gifts first come, first served, and ticketed shows stop entry about an hour before closing.
How long do Seongsu popups last?
From a few days to several months. This page lists runs of five days to about three months, so check the end date.
When is this Seongsu popup list updated?
Monthly, around the middle of the month. The last update was 19 October 2026 and the next is planned for mid-November 2026.
What Should You Plan Next?
Pair your popup day with the Seongsu shopping guide, the route from Incheon Airport and souvenirs under ₩10,000.
Sources (official pages checked)
- Seoul Metropolitan Government press release, 6 May 2026: Seoul International Garden Show
- Seoul Culture Portal: 2026 Seoul International Garden Show (hours, transit)
- SK Telecom newsroom, 29 Sep 2026: Emotion Lab
- SK Telecom newsroom, 12 Oct 2026: K-Treasure Road at T Factory Seongsu (Korean)
- Naver press release, 4 Sep 2026: Naver Plus Membership festival (Korean)
- MT / TheBell, 17 Sep 2026: Crayon Shin-chan exhibition (Korean)
- MT / TheBell, 3 Aug 2026: Dragon Ball Heroes Rise Seoul (Korean)
- KKday listing: Dragon Ball Heroes Rise Seoul (hours, address; 19 Oct 2026)
- Star News, 8 Oct 2026: NCT WISH popup (Korean)
- JoongAng Ilbo, 13 Oct 2026: Flower Knows popup (Korean)
- Newswire, 12 Oct 2026: Highloop popup press release (Korean)
- Mediainnews, 22 Sep 2026: Creative×Seongsu (Korean)
- Seongsudong Gorilla: October 2026 Seongsu popup list (updated 19 Oct 2026)
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Related Guides
- Korea Travel Toolkit
- Seongsu shopping guide
- Seongsu luggage storage
- Incheon Airport to Seongsu
- Korean ice cream shops
- Best Korean snacks
- National Museum of Korea gift shop
- Seoul food tours compared
- Korea souvenirs under ₩10,000
- Apple Pay Korea
- Naver Map in English
- Where to stay in Seoul
- Seoul subway guide
Last updated 19 October 2026; next update planned for mid-November 2026. Dates, hours and entry rules come from the organisers and can change, so confirm on the linked source before you go.
